Advertising Sales Agents

Description

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

Tasks

  • Maintain assigned account bases while developing new accounts.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provide clients with estimates of the costs of advertising products or services.
  • Locate and contact potential clients to offer advertising services.
  • Process all correspondence and paperwork related to accounts.
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
  • Inform customers of available options for advertisement artwork, and provide samples.
  • Deliver advertising or illustration proofs to customers for approval.
  • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  • Recommend appropriate sizes and formats for advertising, depending on medium being used.
  • Draw up contracts for advertising work, and collect payments due.
  • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  • Write copy as part of layout.
  • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  • Identify new advertising markets, and propose products to serve them.
  • Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  • Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  • Arrange for commercial taping sessions, and accompany clients to sessions.
  • Write sales outlines for use by staff.

Knowledge

Mechanical
Knowledge of machines and tools, including their designs, uses, repair, and maintenance.

Skills

Science
Using scientific rules and methods to solve problems.
Equipment Selection
Determining the kind of tools and equipment needed to do a job.
Installation
Installing equipment, machines, wiring, or programs to meet specifications.
Equipment Maintenance
Performing routine maintenance on equipment and determining when and what kind of maintenance is needed.
Troubleshooting
Determining causes of operating errors and deciding what to do about it.
Repairing
Repairing machines or systems using the needed tools.

Abilities

Glare Sensitivity
The ability to see objects in the presence of glare or bright lighting.
Manual Dexterity
The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
Wrist-Finger Speed
The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.
Reaction Time
The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears.
Response Orientation
The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.
Arm-Hand Steadiness
The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
Sound Localization
The ability to tell the direction from which a sound originated.
Speed of Limb Movement
The ability to quickly move the arms and legs.
Static Strength
The ability to exert maximum muscle force to lift, push, pull, or carry objects.
Explosive Strength
The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.

Interests

Enterprising
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Artistic
Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Social
Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
Investigative
Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Realistic
Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

Work Style

Persistence
Job requires persistence in the face of obstacles.
Achievement/Effort
Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Initiative
Job requires a willingness to take on responsibilities and challenges.
Independence
Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
Integrity
Job requires being honest and ethical.
Stress Tolerance
Job requires accepting criticism and dealing calmly and effectively with high stress situations.
Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
Cooperation
Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Self Control
Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.

Work Values

Relationships
Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
Working Conditions
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Independence
Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Achievement
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Recognition
Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Support
Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

Lay Titles

Account Executive
Account Leader
Account Manager
Account Specialist
Advertising Account Executive
Advertising Agent
Advertising Consultant
Advertising Representative
Advertising Sales Manager
Advertising Sales Representative
Advertising Solicitor
Agent
Broker
Business Account Leader
Contact Person
Contact Worker
Contracts Specialist
Display Advertising Sales Representative
Field Marketing Representative
Field Service Representative
Graphic Art Sales Representative
Idea Man
Idea Worker
Inside Sales Representative
Marketing Consultant
Media Consultant
Outdoor Advertising Leasing Agent
Outside Sales Representative
Radio and Television Time Sales Representative
Representative
Retail Advertising Account Executive
Sales Promotion Representative
Sales Specialist
Signs and Displays Sales Representative
Signs Sales Representative
Site Leasing Agent
Site Promotion Agent
Solicitor
Space Buyer
Time Broker
Time Buyer

National Wages and Employment Info

Median Wages (2008):
$22.26 hourly, $46,290 annual.
Employment (2008):
145,500 employees