Demonstrators and Product Promoters

Description

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Tasks

  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Sell products being promoted and keep records of sales.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  • Suggest specific product purchases to meet customers' needs.
  • Transport, assemble, and disassemble materials used in presentations.
  • Identify interested and qualified customers to provide them with additional information.
  • Practice demonstrations to ensure that they will run smoothly.
  • Prepare or alter presentation contents to target specific audiences.
  • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
  • Work as part of a team of demonstrators to accommodate large crowds.
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  • Train demonstrators to present a company's products or services.
  • Instruct customers in alteration of products.
  • Research or investigate products to be presented to prepare for demonstrations.
  • Recommend product or service improvements to employers.
  • Provide product information, using lectures, films, charts, or slide shows.
  • Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
  • Stock shelves with products.
  • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.
  • Write articles or pamphlets about products.

Knowledge

Chemistry
Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.

Skills

Operation and Control
Controlling operations of equipment or systems.
Management of Material Resources
Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
Science
Using scientific rules and methods to solve problems.
Equipment Selection
Determining the kind of tools and equipment needed to do a job.
Management of Financial Resources
Determining how money will be spent to get the work done, and accounting for these expenditures.
Installation
Installing equipment, machines, wiring, or programs to meet specifications.
Equipment Maintenance
Performing routine maintenance on equipment and determining when and what kind of maintenance is needed.
Repairing
Repairing machines or systems using the needed tools.

Abilities

Control Precision
The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions.
Explosive Strength
The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.
Speed of Limb Movement
The ability to quickly move the arms and legs.
Wrist-Finger Speed
The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.
Response Orientation
The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.
Reaction Time
The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears.
Dynamic Flexibility
The ability to quickly and repeatedly bend, stretch, twist, or reach out with your body, arms, and/or legs.
Night Vision
The ability to see under low light conditions.
Glare Sensitivity
The ability to see objects in the presence of glare or bright lighting.
Rate Control
The ability to time your movements or the movement of a piece of equipment in anticipation of changes in the speed and/or direction of a moving object or scene.

Interests

Enterprising
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Realistic
Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
Social
Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
Artistic
Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Investigative
Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

Work Style

Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Cooperation
Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Self Control
Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
Integrity
Job requires being honest and ethical.
Stress Tolerance
Job requires accepting criticism and dealing calmly and effectively with high stress situations.
Adaptability/Flexibility
Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Independence
Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
Concern for Others
Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
Persistence
Job requires persistence in the face of obstacles.

Work Values

Relationships
Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
Independence
Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Recognition
Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Working Conditions
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Achievement
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Support
Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

Lay Titles

Appliance Counselor
Bell Ringer
Collector
Demonstrator
Demonstrator Sales
Electric-Gas Appliances Demonstrator
Event Specialist
Exhibit Display Representative
Exhibitor Sales
Fashion Director, Party Plan Sales
Fashion Show Director
Field Merchandiser
Food Counselor
Food Demonstrator
Goodwill Ambassador
Goodwill Representative
Greeter
Home Demonstrator
Home Service Demonstrator
Host/Hostess
In Store Demonstrator
Independant Associate
Knitting Demonstrator
Meat Products Demonstrator
Merchandiser
Newcomer Hostess
Party Demonstrator
Party Director
Party Plan Dealer
Party Plan Demonstrator
Party Plan Sales Agent
Party Plan Sales Consultant
Party Plan Sales Director
Party Plan Sales Host/Hostess
Party Plan Selling Distributor
Party Planner
Product Ambassador
Product Demonstrator
Sales Exhibitor
Sandwich Board Carrier
Sewing Demonstrator
Sewing Techniques Demonstrator
Welcome Hostess
Welcome Wagon Hostess

National Wages and Employment Info

Median Wages (2008):
$11.47 hourly, $23,860 annual.
Employment (2008):
73,170 employees